Swire Hotels to open EAST, Miami in 2015
Swire Hotels announces the opening in 2015 of EAST, Miami at Brickell CityCentre, Swire Properties Inc.’s US$1 billion mixed use development in Miami’s downtown financial district. It will be the hotel group’s 1st property in the U.S and the 3rd hotel under the EAST brand, after the successful opening of EAST, Hong Kong in Island East in 2010 and EAST, Beijing last year at INDIGO, Beijing.
Designed by Miami-based architects Arquitectonica and interiors by New York-based Clodagh Design, EAST, Miami will offer 263 rooms and 89 serviced apartments. Created for travellers looking for a relaxed, convenient and contemporary environment, EAST will feature a paperless check-in and check-out experience and a one-stop front-desk Guest Experience team. The hotel will have two restaurants and a rooftop bar, as well as meeting rooms, a feature pool, a fitness centre and treatment rooms.
“Interest on the part of hospitality companies in flagging the Brickell CityCentre hotel has been keen,” said Stephen Owens, President of Swire Properties Inc., “due to their desire to secure a prime location in the hot Brickell market and due to the inclusion of luxury retail in our project. We were ultimately able to select from among ten upscale hotel brands in choosing Swire Hotels’ EAST for our flag.”
Brian Williams, Managing Director of Swire Hotels said “We are very excited to be expanding our portfolio to the United States with EAST, Miami. Our hotel aims to create different and surprising experiences that complement the lives of our guests and enhance their lifestyle. EAST is designed to meet the needs of travellers in Miami whilst complementing Brickell CityCentre’s offerings.”
Swire Hotels recently announced the opening of The Temple House in Chengdu, China which will be the group’s 5th hotel in Asia, following The Opposite House and EAST in Beijing and The Upper House and EAST in Hong Kong.