My Story My House Campaign Launch Event Highlights

April 30, 2018

It’s been an exciting few weeks since our My Story My House campaign launched at the end of the March. For those of you that don’t know, The House Collective collaborated with three highly talented creative individuals from China to participate in our My Story My House series. Frank Chou, renowned product designer; Masha Ma, award-winning fashion designer and Peiyu Wang, acclaimed Peking Opera artist, each tell their own story about  how they’ve drawn and cultivated their own inspirations from The Houses. Check out their stories here!

Frank Chou, renowned product designer




Masha Ma, award-winning fashion designer



Peiyu Wang, acclaimed Peking Opera artist



Another highlight from this past month was the opening of The Middle House, Shanghai, our newest and fourth addition to The House Collective. And of course, no opening would be complete without a party to celebrate!

The Middle House hosted its very first event on the 29 March in anticipation of the official opening on the 16 April and to launch the My Story My House digital campaign. The launch party, held at the lobby of the House, was a success with the attendance of 153 VIP guests as well as top media companies such as Tatler, ELLE and GQ.

Here’s a sneak peek of scenes from the event!








As we draw close to wrapping up the campaign, we thank you all for joining us on this very special journey by The House Collective - #MyStoryMyHouse. The campaign will continue until midnight on 4 May so don't miss out on your last chance to create your own story with the chance of winning a stay at our newest hotel and more! Winners will be announced in The Middle House WeChat post on 10 May and reached out to personally. Stay tuned!

Click this link and scan/extract the QR code to participate: 


The Middle House is now officially accepting hotel reservations with a housewarming offer available! From 16 April to 30 June, stay in Studio 60 with daily complimentary breakfast at Café Gray Deluxe.

Click on the link for the offer details and head on over to The Middle House the next time you’re in Shanghai!

Opening offer: 


Studio 60


Café Gray Deluxe

The Middle House, Shanghai

No. 366 Shi Men Yi Road, Jing’an District, Shanghai 200041
T +86 21 3216 8199


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